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December 09, 2010

Infor Introduces CRM Solution, Epiphany Data Advisor

By Anuradha Shukla, TMCnet Contributor

Infor, a provider of business applications, has announced the general availability of CRM Epiphany Data Advisor.

The company launched E-Mail Advisor in August and has now released this second module in the Advisor family.

Infor’s latest release has the ability to streamline the process of collecting, consolidating and improving opt-in customer data throughout the global enterprise. Once the data is optimized it can then be used by all CRM Epiphany modules, or other business applications.

Eventually the data creates consistent and personalized customer interactions across all channels, including Web, smart phone, and e-mail.

Available for purchase, the Epiphany Data Advisor can solve the challenge large enterprises face in ensuring their end-customer data is complete, accurate, and comprised of the most relevant information.

The company is offering this solution as a module and due to this, users have the flexibility to add it into their existing CRM Epiphany or third-party business application infrastructure when they need it.

Infor notes that the Data Advisor proactively analyzes existing information stored across disparate data stores, then recommends which records should be updated and what missing information should be prioritized for collection. It then eases and automates the process of collecting and consolidating data by recommending which customer interaction channels are best for gathering the information.

Data Advisor also works with the Epiphany Customer Relationship Backbone to create and consistently update a centralized data store.

A combination of Data Advisor and E-Mail Advisor gives companies the added ability to send e-mails in high volumes. Because the Epiphany Data Advisor is powered by the company's unique Epiphany Interaction Advisor engine, it provides intelligent, automated analysis and decision making capabilities for the entire Epiphany solution suite.

"We're pleased to deliver the Data Advisor module so soon after announcing E-Mail Advisor," said Jackie Palmer, senior product manager, CRM, Infor. "Data Advisor is part of our ongoing vision to help companies capitalize on the richest customer data possible to fortify customer relationships and ultimately drive increased revenue."

Read a related article at TMCnet “Infor Maps Out CRM Solutions Battle Strategy for SAP, Oracle (News - Alert).”

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

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