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CRM Reports: Two New Offerings From Datamonitor

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TMCnews Featured Article


October 03, 2007

CRM Reports: Two New Offerings From Datamonitor

By David Sims, TMCnet Contributing Editor


Keeping track of CRM-themed reports having to do with CRM:

Datamonitor has added a new report: "Economic Outlook: Customer Relationships Management (Market Focus)" to their offerings.

"In this brief, we provide an analysis of the main trends affecting the market and advises vendors on how to respond to the changing market conditions," research officials say.

The report, according to the write-up by Datamonitor, "discusses the key trends impacting the current state of the customer relationship management market," and "analyzes which market segments and industries are driving investments in the customer relationship management market."


It is billed as discussing "changing market conditions and vendor go-to-market strategies," and "providing a market forecast of expenditure for the forthcoming five years."

Despite relatively high penetration rate of CRM products, the report finds, the market is "not maturing and the outlook for vendors is positive: investment, adoption and product revenues are all set to rise." Enterprises still list strategic issues as the top inhibitors, it finds, adding that "the market is increasingly segmented along the enterprise size axis."

Datamonitor has issued another report titled "Building an Effective CRM Solution for the Higher Education Market (Technology Focus)."

"As the CRM solution area developed in the corporate sector, its successful transfer to higher education depends upon vendors recognizing the unique contextual characteristics and requirements of institutional end users and then customizing their solutions to meet those needs," the report's authors write.

The report, according to Datamonitor, "identifies the key drivers and inhibitors to the expanded adoption of CRM solutions in higher education," and "discusses how the unique context of higher education and its institutional end users impact what features and functionality CRM solutions must support."

The authors say it "provides a framework for understanding the competitive landscape for CRM in higher education and how it is likely to change in the future."

Listed highlights include a discussion of the institutional IT infrastructure as it "poses unique challenges for CRM solutions," and the finding that "CRM solutions must support a diverse array of institutional stakeholders."

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.







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