With its most recent update, Shoutlet wants to make CRM even more social.
Shoutlet, described by company officials as “a social media marketing platform for enterprise,” hasannounced “an expanded customer relationship management (CRM) component” intended to make it easier for brands to engage with users on social networks, according to industry observer Ronny Kerr.
Launched in 2009, the Madison, Wisconsin-based startup offers a comprehensive set of tools for managing their brand across multiple social media avenues -- yes, Facebook (News - Alert) fan page management included, of course, with e-commerce, Twitter broadcasting, customizable and portable widgets, e-mail and video distribution, tracking reports, Kerr says.
Company officials say each of Shoutlet’s many offerings directs clients to the goal of “bolstering customer-brand relationships” through social media.
“When Shoutlet CEO Jason Weaver and President and COO Aaron Everson demoed the new social CRM component for me, I was almost overwhelmed with the vast number of tools at the customer’s disposal,” Kerr reports. Almost, but not quite: “The site’s artful use of colorful symbols and clean organization coupled with natural menus and buttons makes for a very intuitive experience.”
Yes, and the Facebook: Within the new component, Kerr reports, Shoutlet users “can view fan updates and comments on Facebook pages in real-time and create an internal task to respond to that feedback on a certain date. Users can also create custom categories to classify fans, which could be useful for identifying the brand’s most active influencers.”
Earlier this month TMC’s (News - Alert) Calvin Azuri reported that now, “brands and agencies will be able to turn social media interaction into brand evangelism; this will result into tangible business benefit.”
A layer of intelligence will be added to company-fan relationship by the brands who implement Shoutlet’s Social CRM. Marketers will be empowered to clearly identify fans and the campaign elements that resonate with them with better direct fan dialogue management.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Juliana Kenny