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Infor Expands CRM Offering with New Solution Powered by Microsoft Dynamics CRM
By Anil Sharma, TMCnet Contributor
Infor, a provider of business software for mid-market companies, has launched Infor CRM Business, the latest addition to its CRM solution family.
Officials with Infor said that Infor CRM Business is designed to provide mid-sized companies leading-edge functionality that is easy and intuitive to learn, use and manage.
The first version of Infor CRM Business is available now, providing diverse tools for improving customer experiences and harnessing immediate growth opportunities across marketing, sales and customer service.
Company officials said that Infor plans to extend the core functionality of Microsoft (News - Alert) Dynamics CRM in subsequent releases, adding exclusive new capabilities based on its deep domain expertise in key verticals, including distribution, manufacturing and public sector.
According to company officials, Infor introduced Infor CRM Business in direct response to mid-sized customers’ increasing requests for a cost-effective CRM solution that is closely aligned with their company size, usage models and typical IT resources.
To address this demand quickly, Infor expanded its independent software vendor (ISV) agreement with Microsoft, enabling it to use Microsoft Dynamics CRM as the core of the new Infor CRM Business solution.
Company officials said that Infor plans to significantly extend the core Dynamics CRM functionality, adding industry-specific configurations and content for added value. Planned enhancements in subsequent releases include vertical industry business processes, reporting templates, data analytics, key performance indicators (KPIs), dashboards, data entry screens and menus.
“Our unique and growing relationship with Infor allows us to deliver exceptional quality and value to our mutual customers,” said Brad Wilson, general manager, Microsoft Dynamics CRM Product Management Group, in a statement.
“We are excited to support Infor and Infor partners driving business with Microsoft Dynamics CRM and SQL Server,” said Wilson.
“As we looked to further address mid-sized companies’ needs and differentiate ourselves in the market, we realized we needed an easy-to-use, affordable CRM solution that would complement our unified technology strategy and provide fast return on the customer’s investment,” said Soma Somasundaram, senior vice president, global product development, Infor.
Somasundaram said that Microsoft Dynamics CRM is a natural fit given the company’s recently announced agreement to more closely align technologies, its low cost and ease-of-use.
“Perhaps most importantly, an increasing number of our mid-sized customers have been asking for it,” said Somasundaram.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Juliana Kenny