CRM Software

Cloud-based CRM software provider NetSuite was recently positioned in the 'Visionaries' quadrant of Gartner's (News - Alert) 'Magic Quadrant for E-Commerce.'

NetSuite Ecommerce offers etailers a single system for running their core e-commerce operations from online marketing, customer service, Web analytics to shopping cart, shipping and inventory management.

'Visionaries apply an innovative, market-leading and forward-thinking or disruptive approach to ecommerce. Because of this, they also have smaller market shares,' a release states. 'New entrants with exceptional technology may appear in this quadrant early, after their general availability release; typically, however, unique or exceptional technology will emerge in this quadrant after several quarters of general availability.'

 

This quadrant includes new entrants that have new architectures and functionality, or deployment models such as SaaS (News - Alert) that have not yet garnered a large portion of the market. Sometimes established technology providers who offer new functionality that are not found in any other provider's offerings can be located in this quadrant also.

 

According to Gartner, 'visionaries' can meet customers' production requirements and general availability of at least one year. This actually indicates that they are more than just startups with good ideas. Technology providers in this quadrant are capable of proving the value of the new functionality and architecture. They are also instrumental in driving leaders toward new concepts and engineering enhancements.

 

'We believe our appearance in the Visionaries Quadrant by Gartner confirms that NetSuite (News - Alert) is rewriting the rules of Ecommerce,' said Mini Peiris, VP of product marketing, NetSuite.

 

'NetSuite Ecommerce offers etailers a comprehensive system that incorporates not only the shopping cart, but Web analytics, online marketing, customer self-service, inventory management, complex pricing, product catalog and shipping integration,' added Peiris. 'NetSuite allows etailers to focus on serving their shoppers and refining their sales and marketing efforts instead of worrying about software.'

 

CRM software vendor NetSuite has enabled several companies to standardize their e-commerce operations for their core business operations. The applications range from order and fulfillment, to inventory and warehouse management, to Google (News - Alert) Keyword-to-Purchase tracking and search engine optimization, to email marketing campaigns and multi-channel selling.

 

Also NetSuite offers a customizable solution to manage complex e-commerce sites for global organizations with multiple subsidiaries, currencies, and Web sites. NetSuite solutions include scriptable checkout, full social media integration, end-to-end search engine marketing capabilities, and integration with Ecommerce payment platforms, like PayPal (News - Alert) and Google Checkout.