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CRM Software - Microsoft Drives Customer Success with Microsoft Dynamics CRM

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Microsoft Drives Customer Success with Microsoft Dynamics CRM
March 22, 2010
 
By Anamika Singh, TMCnet Contributor

Microsoft Corp. announced that Mitsubishi (News - Alert)Caterpillar Forklift Europe BV, or “MCFE,” a forklift manufacturer based in the Netherlands, received the Gartner CRM Excellence Award in the category of Efficiency for its CRM project.


Gartner (News - Alert)Inc. and 1to1 Media recognize companies that are doing an exceptional job in the area of bringing together vision, strategy, customer experience, organizational collaboration, process, IT and towards creating value for the customer and the enterprise.

MCFE could reduce the time for it to customize business applications from 35 to 10 days, saving development costs by 60 percent and improving order processing from five minutes to 90 seconds.

“Businesses need to deliver essential line-of-business applications more quickly and at a lower cost,” said Brad Wilson, general manager of Microsoft (News - Alert)Dynamics CRM. “We are honored that MCFE is recognized by Gartner and 1to1 Media for its project. This implementation is just one example of how our customers are unlocking new value from their existing Microsoft investments and delivering business solutions that are easy to design, easy to manage, and, for their users, easy to use.”

Many companies around the world are using xRM, the flexible application development framework of Microsoft Dynamics CRM, for the development and deployment of high-impact business applications, whether on the premises or in the cloud via Microsoft Dynamics CRM Online.

“We set a time frame of 30 days from start to finish for building and rolling out an xRM application. We comfortably hit that target,” said Mike Ashley, IT director, Arbor Day Foundation. “We estimate that it would have taken three months or more to extend our old system in the same way.”

“Each client comes to us with a unique set of business problems and challenges to solve,” adds Mark Barrett, managing partner at Ascentium Corp. “With xRM, we’re able to create specialized applications in as little as a day as opposed to months. We’re able to help our clients achieve their business goals quickly and increase our value as a partner to their business.”

Examples of how customers are benefiting from using Microsoft Dynamics CRM in new ways demonstrate Microsoft’s promise of the Dynamic Business.


Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Kelly McGuire


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