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Workbooks.com, InvisibleCRM Sign Partnership
March 09, 2010
 
By David Sims, TMCnet Contributing Editor
Workbooks.com, a vendor of CRM and business SaaS (News - Alert) applications for small and mid-size enterprises, and InvisibleCRM have announced a partnership agreement.

The two firms will jointly create a new Outlook integration offering for Workbooks.com based on InvisibleCRM's (News - Alert) InvisibleSync Bridge and OutlookBridge technology platform.

The new offering will let users of Workbooks application suite integrate contacts, appointments and e-mails with Microsoft (News - Alert) Outlook, company officials say, 'increasing usability and productivity even when they are offline.'

Additional enhancements will more fully integrate Workbooks CRM and Outlook, Workbook officials say, allowing Workbooks users to manage their core CRM data from within the Outlook client.

'By providing our users instant access to the CRM data and components of Workbooks from within the Microsoft Office suite, we can dramatically increase their productivity, data quality and adoption rate,' said John Cheney, Workbooks.com CEO.

In November TMC's (News - Alert) Divya Narain reported that InvisibleCRM launched SalesDesktop Version 3 for SalesForce.com users.

Combining SalesForce.com and Microsoft Outlook, SalesDesktop 'is a feature-rich sales workspace on the desktop that works both in online and offline modes,' Narain wrote: 'It provides the core functionality of SalesForce.com from within Microsoft Outlook. It is a place for users to create, modify or manage information about their clients, leads, opportunities and other CRM objects that are completely bi-directionally synchronized with SalesForce.com.'

Cheney added that by partnering with InvisibleCRM, 'we can deliver World class Outlook integration to our customers.'

For his part, Vlad Voskresensky, CEO of InvisibleCRM, said 'we are proud to partner with Workbooks.com. They have a remarkable SaaS business suite that provides value to the SME marketplace.'

Voskresensky said the partnership focus 'is to extend that value by providing a single place to manage all of a client's CRM data within Outlook, and an elegant approach to melding customer information found in email into the Workbooks.com environment.'

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard

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