Even though CRM has been around for years, it’s only recently that organizations have discovered its use in assigning responsibility for key decision areas. In fact, CRM experts suggest organizations can effectively use CRM systems to enhance customer satisfaction and achieve stupendous growth, by utilizing it to assign tasks.
Today, the majority of CRM vendors offer systems that feature marketing automation tools which enable marketers to know exactly which advertising channels resulted in the most profitable customers. By utilizing data from customer profiles, enterprises can do away with advertising and marketing platforms that don’t deliver desired results.
According to a recent VendorGuru.com
article, CRM applications can actually bolster the real estate business by helping realtors find information regarding their work including travel patterns. The application is even useful for virtual real estate professionals as it helps them to identify the ideal locations to organize promotional events. Companies that are using CRM applications for some time will eventually notice some positive changes. Most significantly, they will experience an increase in customer referrals. To find out more about their customers, companies can also make use of ‘address books’ to ask pertinent questions about their likes and dislikes and later use that collected information to organize contests or use rewards systems to get more referrals.
Seasoned marketers know just when their old customers are getting tired of their existing products and are considering replacing it with something new and exciting. By extracting data from the CRM software, these professionals synchronize product development cycles with customer demands and as a result, experience better return on investment.
It's obvious that CRM software has come a long way and is not just used to collect customer information. Smart marketers can effectively use CRM applications to contribute towards the bottom line and give their organization a competitive edge.
Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.
Edited by Stefania Viscusi