Bringing CRM software solutions into an organization takes than just gaining end-user buy-in. Proper implementation of the CRM software is key to success.
's recent article "How to Prepare Your Office for CRM," points out ten tips for managers to follow in order to ensure that CRM software is successfully adopted.
The first important tip included in the article is the need to include all users in the ownership of the CRM software solution. While some feel the IT department or individuals are in charge of CRM software, in order for the implementation to succeed, its important that all members of the team make use of and value the CRM solution.
Next, to help ensure that all team members find value in the CRM software solution, it is important to explain the goals it offers to each user. This also includes a need to emphasize the long-term opportunities opened up by a CRM software solution so that members will realize its strategic value.
Beyond just launching the new CRM software, veteran project managers also recommended that training sessions offered for various learning styles can help to combat failed CRM software implementations.
In order to keep the CRM project moving forward, the article also notes the need for project managers to justify the CRM solution by "pointing at the potential cost benefits. Moving beyond the internal savings and into tracking the new business generated from sales automation and other modules."
Other tips offered include rolling out CRM software solutions in smaller chunks to help team members become better acclimated to the new systems as well as requesting their input for future releases to help improve the response and usage of the CRM software solution.
Ensuring that these tips are utilized can provide higher success rates for CRM software rollouts.
Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.
Edited by Stefania Viscusi