Customer relationship management (CRM) software is a key ingredient to success for those in the real estate profession. With CRM software, it's possible to easily manage customer and contact information and increase lead capture, among other benefits.
In today's economy, with a housing slump and number of other economical issues in play, it is even more important that real estate agents keep customers happy and respond quickly to their needs.
Mobile CRM software helps realtors to cut expenses and speed up their response time by having the customer relationship management tools they need during transactions readily available to them while in the field.
Using a BlackBerry, iPhone (News
), laptop, or other mobile device, realtors can find information about customers, maps and directions and other critical data that gets them to the client faster so they are more likely to make a sale.
article by Joe Taylor Jr. notes that it is important that CRM applications also be customized on the mobile device to meet the user's needs. Otherwise, he notes, it could be "the difference between a successful implementation and another wasted resource."
Realtors also need something that’s fast and easy to use and access while they are working out in the field. Also, the CRM software should be able to run sophisticated applications and be easy to carry around with them.
Another important thing to remember when going mobile with CRM software is the fact that sharing information with the rest of the office remains critical. So that everyone has access to the most up-to-date information and details, CRM software can either be synchronized with the office via an Internet connection, or with hosted CRM applications, data is updated throughout the day, so real estate agents can have the most important information at their fingertips.
Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.
Edited by Stefania Viscusi