CRM Software

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The Importance of CRM Software
June 30, 2008
 
By Stefania Viscusi, Assignment Desk Editor
CRM has become an increasingly important element of any successful business. While there are a number of different CRM software choices, the focus remains on the customer relationship with the company.
 
Choosing the right CRM software includes having a solution that keeps up with the business, is not costly or complex, and delivers results.
 
A Pivotal white paper on VendorGuru.com looks at a number of Pivotal customers who have used CRM software to their advantage and offers insight into their success. 

Pivotal provides CRM software solutions for large enterprises to help increase revenues, productivity, and sales force effectiveness.  Industries benefiting from Pivotal CRM solutions include financial services, healthcare, home building, and manufacturing.
 
"CRM: The Essential Guide," details a number of principles to be understood about CRM. First among these principles is the need for a strategy that targets CRM toward your businesses specific needs and goals.
 
CRM is also important for customer facing processes throughout the entire customer lifecycle. "Our customer relationship management strategy is the driving force of our corporate vision," said one customer in the white paper.
 
The next insight, 'conduct business on your customers terms' highlights the fact that customers know what they want and "understanding customers puts companies in a stronger position to provide rapid, relevant service."
 
It is also important when it comes to CRM that customers are serviced 'locally' meaning communications occur in their language and uses their currency. This information should be stored in a central place where all team members can access it, and provide customers with consistent service.
 
End-user acceptance also plays a key role in successful CRM. For some companies this means involving end users in the whole CRM buying process and for others it means keeping an eye on feedback and using training to gain end user acceptance for the CRM solution.
 
To find out more, check out the Pivotal white paper HERE.
 
 
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
 
 

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