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CRM Provider, Intuit Partner for Smoother Integration
April 18, 2011
By David Sims, TMCnet Contributing Editor

Good news, if you were waiting for the highly popular Intuit (News - Alert) QuickBooks and QuickBooks Online small business accounting software to integrate smoothly with Salesforce’s small business CRM software editions -- Contact Manager, Group and Professional.

Industry blogger Laurie McCabe posted recently spoke about the fact that not only have Intuit and (News - Alert) partnered to make this particular dream of yours come true, but that as part of the deal Intuit “will resell a pre-integrated version of the Salesforce CRM application via Intuit’s App Center (as well as Intuit channel partners).”

What this means, as McCabe explains, is that data will synchronize across QuickBooks and Salesforce for “a real-time, unified view of the data,” whichever app you happen to be working in at the time. 

The Wall Street Journal that according to Intuit Chief Executive Brad Smith, many small businesses still manage their customer data on paper or in basic spreadsheets: “We know there’s a better solution,” he said.

As the Journal explained it, information from both apps will be displayed side by side: “If a small business manager updated a customer record in the application, the related record would automatically be updated in QuickBooks. If a small-business manager logged a completed sale in the application, a transaction would automatically be created in QuickBooks.”

You figured this would happen sooner or later, as there’s so much demand for integration between QuickBooks and Salesforce that companies like Pervasive and Informatica have been offering it for about $50 to $75 per month.

It’s one of those deals where there’s a clear win on both sides. As McCabe explains, Salesforce gets to access Intuit’s 4.5 million QuickBooks, and in return Intuit gets the most prominent on-demand CRM vendor for a partner. And as she says, “Salesforce also gains a new venue for Chatter,” free with all of its CRM offerings. And there’s nothing exclusive about the deal for either party.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jamie Epstein

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