Companies seeking to make the most out of their customer relationships often seek to implement CRM software solutions. The challenge, however, is to find the platform that will address all customer relationship management needs and still fit within the company budget. NetSuite (News - Alert) has come up with a solution that puts more control in the hands of the key players in the company, with their NetSuite CRM+ Partner Relationship Management.
NetSuite positions this platform as a one-stop-shop for real-time collaborative channel management. This provider offering gives companies full control over every element of the partner-focused sales and marketing process. Partners benefit from real-time visibility into the sales and marketing process to provide a partner channel that is educated, enabled and productive.
This innovative approach to delivering CRM software delivers such benefits as expanded revenue and new market opportunities as a result of dynamic partner channels; significant improvements in partner relationships that will empower partners to thrive in the channel; control over the flow of information and communications throughout every phase of the partner process; and the unification of partner activities with in-company CRM and order management through one platform.
Key features within the NetSuite CRM+ Partner Relationship Management CRM software includes lead management, forecasting, campaigns and promotional discounts, sales tracking and order management, commission management, and sales and marketing library publishing.
The lead management element within this CRM software enables the organization to track partner leads and referrals within the single application; allows partners to register and track leads in the partner management tool application; and provides users with the ability to analyze conversation rates and ROI by lead source, as well as view the status of captured leads.
This CRM software platform also provides a foresting tool that focuses on projected sales amounts, probability of close and the weighted amount of each transaction. This feature also enables users to assess how each team across the reseller channel is performing through integrated reports. Users can also gain deep visibility into the channel pipeline.
Campaigns and promotional discounts allow users to track and analyze key marketing data, measure the effectiveness of joint marketing efforts and set up promotions and discounts according to the needs of the business. The sales tracking and order management element allows partners to place and track orders themselves, gain full visibility into partner leads, orders and sales activities and provide resellers with up-to-the-minute volume and negotiated pricing.
NetSuite’s solution also offers a commission management tool for partner commission calculations on a platform that can reduce common errors associated with redundant data entry, imports and exports. The sales and marketing library publishing will empower partner organizations to sell and service customers, publish sales information and create a culture of knowledge sharing to increase success and profitability.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Jamie Epstein