Customer Relationship Management was once used only by large enterprises because of the high cost associated with the product, but the tides have turned, says Sue Smythe, co-owner of CMIT Solutions in Everett.
A CRM tracking tool gives users countless benefits, usually at a decent price. Besides just managing sales, CRM software has applications enabling increased satisfaction in customer service. Providers of CRM software include Salesforce.com (News - Alert), SugarCRM, ACT, Microsoft Dynamics, and NetSuite among others.
CRM software allows users to efficiently organize, and then manage the sales process efficiently. The software also enables businesses to get everything possible from leads they already possess, maintain a consistency among team members, gives the ability to plan and forecast at earliest convenience, and create a sales process that benefits the company in multiple ways and can be used again.
NetSuite Inc. sells cloud computing business management software suites helping companies organize core key business operations into a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite's (News - Alert) "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.
NetSuite CRM+ software delivers powerful customer relationship management (CRM) functionalities, including sales force automation (SFA), marketing automation, customer support and service, and flexible customization, all in a Web-based CRM solution.
Unlike most CRM solutions, NetSuite CRM+ includes standard powerful sales performance, order management and marketing effectiveness capabilities.
NetSuite CRM+ is the only CRM solution that is completely integrated with the back office—order management, fulfillment and financials—that help to decrease manual entry and various errors, as well as increasing the time a process can be completed. This perfect integration enables a business to be able to operate on the same customer and transactional data—and offers complete visibility into the customer lifecycle—from beginning to end.
Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.
Edited by Jamie Epstein