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Leveraging CRM Software in the Small Business
September 13, 2007
By Stefania Viscusi, Assignment Desk Editor
Nothing is more important and critical to the success of a business than their customers. Maintaining satisfied, loyal customers has proven essential to success.
This is an even more critical element in the small business sector as they battle with their larger counterparts to succeed.
For this reason, making good use of a Customer Relationship Management (CRM) software solution becomes vital for small businesses.
When small businesses utilize the information provided by CRM software and combine it with an electronic resource planning (ERP) systems, they are able to optimize on productivity and increase sales.
Database integration of sales and customer information make it possible to optimize sales opportunities for the small business.
By giving users a one stop location for all needed information including, sales and marketing information about customers it becomes easier to make better, more informed business decisions.
This winning combination also helps strengthen sales for a company and as Jami J. Rodgers, Columnist points out an article, "Taking the Next Step: Your CRM Helping Build Your Small Business," "Most CRM tools are integrated into company-wide ERPs as part of a universal data repository that allows customer database and sales database information to be analyzed simultaneously. By factoring in a number of variables, the small business owner is easily able to identify sales trends and opportunities for future growth."
Rodgers also notes that this integration offers a chance to tweak needed areas and makes it possible to simplify the maintenance and use of systems within the business, as there is not a need for a number of stand alone systems to track and learn. Instead, businesses can pay closer attention to the matters of their business to further their growth and success.
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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