Looking to improve lead management process for its customers, Aprimo has announced that Aprimo Marketing Studio On Demand now offers out-of-the-box data synchronization with Salesforce CRM.
Aprimo Marketing Studio offers an integrated marketing solution that enables marketers to develop, manage, execute and measure multichannel campaigns for demand generation and lead management including an out of the box integration with Salesforce.com (News - Alert).
The improved integration with Salesforce will provide Aprimo Marketing Studio On Demand with the ability to offer an integrated user interface with Salesforce CRM to provide visibility of the marketing activity of a contact. Also, users can send marketing e-mails or drop contacts into a marketing campaign.
"The connection between marketing and sales is much broader and deeper than just lead management," said Rob McLaughlin, co-founder of Aprimo. "For years, Aprimo's solutions have led the way, tearing down the silos between sales and marketing to foster sales transparency. Now, we provide insight into everything from marketing campaign calendars to a centralized digital asset repository for content sharing, all the way to marrying online and offline marketing contact history."
Along with the ability to make requests for marketing actions, the partnership provides direct access to marketing collateral and visibility into marketing plans via the marketing calendar. The enhanced functionality of Aprimo Marketing Studio On Demand provides marketers with a seamless synch between the two applications for their contacts, accounts and campaigns. It also has a positive and significant impact on building and nurturing new relationships as it allows marketers to easily share data with sales.
In November 2009, the company entered into a partnership with CoreMatrix to combine the powerful on-demand marketing solutions found in Aprimo Marketing Studio with the SaaS implementation and integration expertise offered by CoreMatrix (News - Alert). Thanks to the partnership, customers will now be able to integrate Aprimo Marketing Studio, a SaaS solution that helps marketers increase customer demand without increased workload or budget, within their existing Salesforce.com environments.
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.Edited by Juliana Kenny