TMCnews Featured Article
November 17, 2009
CRM Cloud Computing Software Tools Improve Operations for Users
By Kelly McGuire, TMCnet Editor
Salesforce.com (News - Alert) – a CRM software provider – provides customer-facing companies dynamic systems that increase productivity and boost operations.
The company’s CRM cloud computing platform, “Force.com,” delivers sales teams a unique foundation for CRM needs. By allowing sales agents to track any data, such as orders, discounts and references, sales agents within a company can create a successful operational system for managing the workflow in a company.
And, since the entire Force.com system is in the cloud, there are no limitations on creating a CRM system that works for each individual company.
The CRM cloud computing platform within Salesforce.com’s portfolio has many functionalities and tools that allow users to perfect their CRM logic.
With the unlimited real-time database customizations, Force.com makes setting up a CRM database easy, with wizards and instructional messages that will walk any agent or manager through the process of building custom objects, fields and relationships.
The Force.com programmable user interface is automatically generated, but allows for a drag-and-drop page layout editor allows users to make the interface as personable, company or agent specific as a user wants. Additionally, a user can build a user interface with Web technologies such HTML, Flash, JavaScript and cascading style sheets.
There are many features that applications need in order to have a structured CRM system. Specifically, with Force.com’s easy-to-use formula language, applications can be implemented with strong business logic to enforce rules, calculate results and deal with exceptions.
Real-time systems are the most successful in a CRM work environment, meaning that business processes can be modeled from a back-end system that makes it easy to build and run any application, operation or Web site.
Additionally, with Salesforce.com’s real-time mobile deployment, the process to enable Salesforce.com CRM and custom applications on mobile devices is a simple task, which is essential given the rise of mobile device usage in the telecom market.
Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.
Edited by Kelly McGuire

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