Empathica Inc., is one of the leading organizations providing Customer Experience Management (CEM) solutions to over 200 internationally respected brands. It recently made an announcement on the launch about its online Resource Center. This Resource Center functions as a central hub that focuses on CEM leadership thought, whitepapers on the industry, video based interviews as well as blogs. It also hosts customer engagement based exclusive information as well as the ideal practices for the creation of a productive CEM program.
Some of the questions that it seeks to answers are the reasons why a CEM program should be implemented in the first place. It also looks into the ideal practices to set up and run a program. It will also tell people the ways in which one can build loyalty to the brand and how to attract more customers. It will also cover the ways in which to choose a vendor.
In a release, Gary Edwards, chief customer officer of Empathica says, “Empathica’s Resource Center is a one-stop-shop for industry professionals to access key information to help their brand’s overall customer experience. The depth and breadth of the content gives professionals an inside look into performance-improvement solutions, evidence-based marketing insights and customer experience management best practices.”
Empathica’s expert abilities in the CEM space are spread all through Empathica’s Consumer Insights Panel. This panel conducts surveys of thousands of North American consumers based on relevant topics at the particular time that end up influencing the marketplace. Besides being an authoritative voice on economic indicators of consumer spending intentions, it also measures satisfaction of consumers on a spectrum of industries that include retail, foodservice, grocery, auto as well as financial services.
Empathica works at providing CEM programs to a variety of companies that include some of the world leading brands. This includes multi-unit retailers, banking organizations and even restaurants. Its in-depth analysis of survey data utilizing the best of surveying and dashboard reporting software makes way for performance-improvement solutions. Besides this company will be able to gain evidence-based marketing insights, and customized CEM consulting.
For more information on Empathica, please go to www.empathica.com
For more information on Empathica’s Online Resource Center, please go to www.empathica.com/resources/
Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.Edited by Juliana Kenny