Salesforce.com (News - Alert) and Wiel Brien, a real estate company, have recently revealed the success of Wiel Brien’s Home Affordable Again program through the utilization of Salesforce’s Cloud 2 technologies.
Using the Sales Cloud, Service Cloud, Salesforce Chatter, and multiple custom applications built on the Force.com platform, Wiel Brien has been able to increase the ability of the real estate company to run its business in the cloud and enabling it to manage every step of its property lifecycle.
As an organization founded in 2008 to invest in homes that were gravely affected by the housing crisis in the U.S., Wiel Brien buys foreclosed single family homes to renovate and lease through the Home Affordable Again program. The program is essentially a lease purchase option that enables home-financing for those who would typically not receive loans in today’s difficult housing market.
Blending value-add real estate and “the creative use of technology,” Wiel Brien’s IT infrastructure is built entirely on Salesforce.com using its custom applications and Force.com platform. Beginning the property lifecycle with an appraisal on Force.com’s platform, an application is used to score properties as well as calculate the maximum amount the company is willing to pay for each piece of property.
In the case of a foreclosure, another Force.com application manages landscaping and construction while Salesforce CRM manages the marketing, property listings, and rental of properties. These Cloud 2 technologies from Salesforce have all contributed to Wiel Brien’s vision of managing the struggling housing and foreclosure markets as well as giving those a chance to own homes who would previously have been turned down by banks or other real estate agencies.
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Juliana Kenny