Salesforce.com, an enterprise cloud computing company, announced the launch of Chatter.com, to help companies create a free and private social network.
The social features of Facebook (News - Alert) and Twitter profiles, including status updates and real-time feeds, allows Chatter to help employees “follow” documents, people and groups. This will ensure a new level of productivity that brings down department and organizational barriers, according to a release.
Chatter.com allows users to connect and collaborate with their colleagues, experts and remote employees. Users can also share large files, prepare for sales presentations, manage team projects and discuss confidential topics through the site.
Salesforce.com (News - Alert) customers across the globe report that Chatter is effective in making employees more productive by reducing number of meetings and e-mails sent and received. About 50 percent of the users found important information at lesser time.
Commenting on the efficacy of Chatter.com Marc Benioff (News - Alert), chairman and CEO of salesforce.com said in a release, “Now with Chatter.com, any company can do impossible things as a team.”
According to official sources Chatter.com will be featured in salesforce.com’s broadcast advertisements to be launched on February 6.. The two television advertisements were directed and produced by will.i.am of The Black Eyed Peas, along with saleforce.com’s in-house marketing team using Chatter.com.
“During the production of the two commercial spots, we were collaborating on documents, scripts, artwork, downloading, uploading - all securely in the cloud using Chatter,” said will.i.am, director and executive producer of Dipdive Inc. and director of the Chatter.com television commercials. “Any task can be solved when you have a team working cohesively.”
Salesforce.com announced last week that its TV ads will be aired before and after the 2011 Super Bowl’s halftime show Sunday, February 6. The advertisements are animated and are expected to promote Salesforce.com’s new messaging service.
Want to learn more about how social networking can increase your sales and retain your customers? Then be sure to register for the Social CRM Expo, collocated with TMC’s (News - Alert) ITEXPO East, taking place Feb 2-4, 2011, in Miami. The Social CRM Expo is where you will learn how to effectively use the social channel, in conjunction with the others to make your organization even more successful… by enabling you to have a more complete view and understanding of your customers to boost retention, sales and results. To register, click here.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.Edited by Carrie Schmelkin