Recently, Avtex (News - Alert), a provider of integrated customer interaction solutions, entered into a strategic partnership with Sitecore, a developer of customer experience management software.
With this partnership, Avtex will be able to strengthen its offerings by integrating Sitecore’s advanced customer experience platform with its expertise and implementation of customer experience technologies within the Microsoft (News - Alert) stack of products and services.
Officials explained that as a Sitecore solutions partner, Avtex will be able to provide its customers with customized Web experiences via Sitecore solutions for total system delivery to end users.
“Sitecore is a very strategic partner for Avtex as it comes to driving our customer experience message,” said Avtex President George Demou, in a press statement. “Our organizations align in a manner that allows our customers to apply both strategy and technology to optimize their client’s experience.”
Fully compatible with Microsoft software, Sitecore will further allow Avtex to provide a powerful solution to easily manage content. Avtex, by utilizing Sitecore certified developers on staff, will be able to create personalized websites and portal solutions that are seamlessly integrated with backend platforms and databases.
Additionally, Avtex will also benefit from Sitecore’s digital marketing system. The system will help Avtex offer its customers a fully integrated cross-channel experience, more insight, and increased value from their customer intelligence.
Sitecore North America Director of Strategic Partners Russ Emerson (News - Alert) said, “Combining our customer experience platform and Avtex’s years of experience, this partnership offers a best in breed solution that empowers marketers to own the experience for their customers and prospects and deliver measurable, relevant experiences that drive real results across every engagement channel.”
Last month, TMCnet reported that Sitecore had won CMS Critic's Choice for Best Enterprise CMS (content management system). It was selected by the judges for providing the best Enterprise CMS solution when compared to other viable products on the market.
Edited by Blaise McNamee