Is Nature Trying to Tell Businesses They Need a Hosted PBX?
October 17, 2013
By Mae Kowalke
, TMCnet Contributor
One amusing byproduct of being in the hosted PBX (News - Alert) business is discovering that a lot of old telephone systems are done in by Mother Nature.
“If you’ve been reading this blog, you might have noticed that we’ve recently written about two different organizations whose representatives told us that their PBXs were already on their last legs when the old clunkers were literally zapped by lightning into that Great PBX Closet in the Sky,” wrote Lisa Stapleton recently on the 8x8 blog.
The company even had a customer tell them that they saw a hurricane coming and took that moment to switch to 8x8’s (News - Alert) hosted PBX solution, knowing that the old PBX would probably be hit.
“Apparently, lightning not only strikes twice, it strikes small businesses frequently, and it has an affinity for creaky old PBXs. That’s the takeaway from our customers, anyway,” wrote Stapleton.
The reason natural disasters apparently are a leading cause for switching to a modern PBX is because there’s a lot of inertia when it comes to the PBX in the closet.
Most businesses know how to run a cost benefit analysis, and cutting costs is part of the new business reality. But, this skillset seems noticeably absent when it comes to the PBX.
That could be because most of us are raised not to throw out equipment that still works. But implicitly, this “working” hardware is costing businesses money and opportunity.
“By not switching to business VoIP, business people are actually paying very real opportunity costs for what they’re NOT getting,” noted Stapleton.
“In this case,” she wrote, “they’re missing easy forwarding of calls to mobile that help to make more deals, faster—or voicemail that forwards to someone’s cell phone or email inbox, helping to make a sale. Or maybe it’s costing a lot to buy a separate service for Internet faxing or Web conferencing. Or maybe there are lots of dropped calls or transfers to nowhere that make an organization look less professional—and that costs money, too.”
She write that when businesses do upgrade to a cloud-based PBX such as that offered by 8x8, they are amazed they went so long without it. There’s no need to maintain hardware, there’s a free closet that can be used for other purposed, there’s way more functionality, and it all comes at lower cost.
Spiritual people often say that God has a plan. Whether that is true or not, it sure looks that way when it comes to natural disasters and the PBX.
Sometimes a hurricane can be a blessing in disguise!
Edited by Rachel Ramsey