Contact Center Software

Salsa Labs made things spicier for organizations and nonprofits by flavoring its online, integrated CRM platform with Facebook (News - Alert) and Twitter. The new recipes are available with immediate effect.

By adding advanced social features to its already robust offerings, Salsa further empowered its users with an easier, more user-friendly solution for the managing and growing of nonprofits and organizations. These features can quickly be incorporated into a client's online communication activities.

"Salsa is already proven as the go-to platform for nonprofits, organizations and campaigns seeking to advocate, fundraise and communicate with their constituents," said Chris Lundberg, co-founder and CEO at Salsa, in a press release. With the release of these social media features, we've made it easier than ever for our clients to step-up their outreach efforts, engage with supporters, and inspire action."

Using Facebook Connect, nonprofits, and other organizations can drive event registration and foster     greater support. Online content and social e-mails can be shared by adding social sharing features to the web pages via Facebook, Twitter (News - Alert) and Google+. These sharing capabilities can be added to existing Facebook accounts. You can monitor and measure the social media impact with the Salsa Sharing Statistics tool.

Christine Schaefer, vice president of community and marketing at Salsa stressed on the importance of social media for building community and noted that the latest tools would enhance the core Salsa platform. This would enable organizations to become more efficient and effective in building and monitoring social connections.

"Spicing Up Social Media: A Recipe for Nonprofit List Growth Panel Discussion,” hosted by Social Media Week and Salsa is to be held in Washington DC on February 16, 2012. Prospective participants can register to attend.

Salsa Labs announced that it ended 2011 with a consistent support satisfaction rating of 98 percent or higher among the largest client base in the company's history of more than 2,000 non-profit organizations. Salsa measures its client satisfaction through regular weekly surveys.