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David Sims - TMCnet CRM Alert Columnist[March 28, 2005]

Salesboom.com Enhances E-mail Tools

By David Sims, TMCnet CRM Alert Columnist

Salesboom.com has announced e-mail enhancements to its on-demand CRM/SFA suite of services.

The planned improvements are to its integrated web-based e-mail component of the Salesboom.com CRM / SFA suite of services. Tentatively scheduled for release with the new Salesboom v5.0 release in mid-April, they are designed to integrate e-mail functionality with the On-Demand CRM / SFA service by allowing users to use any e-mail address desired, add signatures, template e-mails and more.

The new e-mail enhancements will be transparently deployed to all Salesboom Clients and Free 30 Day Trial Users at the same time as the Salesboom v5.0 deployment.

These changes are the result of customer feedback and suggestions, said Salesboom President and Co-Founder Rami Hamodah, who described the re-engineering as aimed at “giving customers full control over e-mail settings, including signatures, and integrating more customizable e-mail templates.”

The new On-Demand e-mail client will include a customizable e-mail configuration process, allowing end users to use any existing e-mail address and their own mail servers. The customization is similar to setting up any existing software based e-mail client, such as Microsoft Outlook or Eudora. The user can change their display name, e-mail address, incoming mail servers, and other features. Additionally, the newly enhanced integrated e-mail and CRM offering allows users to customize signatures to append to all outgoing e-mails.

Salesboom’s e-mail client already links back through the Salesboom.com application, allowing Salesboom customers to have a real-time historic view of all e-mails sent and received with every contact.

With the new enhancements being rolled out with Salesboom v5.0, organizations will also have the ability to build custom templates of e-mails. The e-mail feature is also being more fully integrated within the Salesboom Case Management feature, allowing for automatic e-mail updates and notifications to any support case entered into the Salesboom On-Demand CRM / SFA system.

Troy Muise, CEO and co-founder of Salesboom remarked that “nobody wants to worry about multiple platforms running side by side, where companies can toss around responsibility for errors and discrepancies.” He termed his company’s CRM/SFA system with the enhanced e-mail technology “more efficient, reliable, and hassle-free.”

David Sims is contributing editor and CRM Alert columnist for TMCnet.

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