Camrivox, a vendor of Computer Telephony Integration software, and snom technology AG, a German developer and manufacturer of advanced Voice-over-IP phones, announce the availability of snom Flexor CTI (News - Alert) for Dynamics CRM.

The software is designed to combine Dynamics CRM with snom IP telephony to deliver a CTI-CRM product for SME businesses looking to buff up their ROI, officials of both firms say.

Snom Flexor CTI for Dynamics CRM offers an enhanced customer experience, bringing such call features as on-screen call control, call logging and management reporting for total customer interaction. Delivered over the Web direct to a user's desktop, Flexor CTI requires no additional servers, company officials say.

Camrivox officials contend that the trend towards hosted CRM applications based on SaaS (News - Alert) pricing "has enabled SMEs to compete with larger enterprises despite minimal resources." However, they note, "some have an aversion to hosting customer data externally and there remains a demand for on-premise" alternatives. By offering both hosted and on-premise versions, Dynamics CRM can appeal to such customers.

Snom Flexor CTI for Dynamics CRM is intended to complement the existing free snom Flexor CTI for Outlook, as it lets businesses to have a mixed landscape of users -- some with CRM and some with only Microsoft (News - Alert) Outlook. All users can still have the same CTI with their snom phones and it allows for an upgrade path moving from Microsoft Outlook to Microsoft Dynamics CRM.

Snom Flexor CTI is available for on-demand CRM applications and is also available as a free download for Outlook.

A little over a year ago TMC reported that Epygi (News - Alert) announced a partnership with Camrivox to expand the horizons of premise-based CRM telephony integration for clients of both companies, "Camrivox offers a software platform called BizVox that integrates its Flexor 500 desktop handset to the Salesforce.com (News - Alert) database using a PC. The capability enables users of Epygi’s Quadro devices to link seamlessly with Salesforce.com."