New analysis from Frost & Sullivan
has shown that the demand for conferencing services in the Central and Eastern European (CEE) region is growing. If demand can withstand the economic pressures of today, the region could become a major market force in the very near future.
Such promise of growth is great news for those competing in this space, like Eagle Teleconferencing
, a full service conferencing solutions company which has positioned itself to provide quality conference calls at competitive pricing.
Frost & Sullivan’s (News
) report, “Central and Eastern European Conferencing Services Market,” revealed that the conferencing market generated $21.67 million in 2008. This amount is expected to skyrocket to $217.84 million in 2014. For those companies ready to meet the demand, the opportunities will be immense.
According to Iwona Petruczynik, research analyst at Frost & Sullivan, "Rapid growth since the end of the Soviet era and accession to the European Union has resulted in the CEE region offering exciting new growth opportunities - both for local service providers, and also for global specialist firms.”
Important points highlighted in the Frost & Sullivan report suggest that the market needs a proven provider in order to be successful in this unique environment. The countries of the CEE region each offer their own rich set of opportunities and challenge. The complexities of each market will have to be weighed against the investment potential as well as the overall impact of the global recession.
Petruczynik went on to note that the CEE conferencing services market presents many opportunities and challenges. At the same time, the differences in the infrastructure development, technology adoption and potential client bases are becoming more pronounced from country to country. As a result, it is those companies already moving in these areas that are expected to dominate.
Already offering a worldwide presence, Eagle Teleconferencing is positioned to launch increased investments in key areas where opportunity is the greatest. The company has also established strategic partnerships to promote further development of conferencing solutions where demand is proving to be the most promising.
Rapid expansion of conferencing solutions in this region could face obstacles due to a simple lack of knowledge. If conferencing services among larger enterprises and small medium enterprises (SMEs) are slow to adoption due to simple lack of awareness, it is up to companies such as Eagle Teleconferencing to educate potential clients on the technologies that are available and how they impact the bottom line.
Given the global approach to doing business undertaken by numerous companies today and the cost savings that conferencing solutions provide, Eagle Teleconferencing is in a prime position to take advantage of these opportunities and drive global dominance.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Stefania Viscusi