TMCnews Featured Article
Conference Call: Strong Tool in Slow Economy
By Susan J. Campbell, TMCnet Contributing Editor
The enterprise today often consists of dispersed locations and professionals that can be located in branches across the country or even on the other side of the world. Interaction between company executives is often vital to effective strategy implementation and company development. In a slower economy, it is harder to justify travel expenses – even for key employees.
The ability to conference with team members located throughout the world provides the enterprise with a cost-effective alternative to traveling for face-to-face meetings. Such travel arrangements not only cost the company travel expenses, those professional travelers lose significant work time getting from one place to another.
Conferencing allows for immediate communication and collaboration, without the cost and time lost involved with travel. Members of the same team are able to collaborate immediately in order to speed time to market on products and services for the organization to gain and maintain a competitive advantage.
The current economic conditions are impacting companies all over the world, yet these companies still need to be able to effectively collaborate in order to compete. In such slow economic times, price becomes a bigger factor for the customer, putting more pressure on the enterprise to adjust cost structures to be able to meet pricing demands within the market.
Call conferencing can be a valuable tool during such economic crunches. This technology allows for continued attention to strategic initiatives, while also protecting the bottom line. In doing so, the enterprise will be better positioned to respond to the demands of the market, protect its share and produce a healthier bottom line to promote strong growth.