In today’s competitive conference call services space, it is the little touches that make all the difference. Of course being a reliable, cost-effective service that provides high audio quality and top-notch customer care is paramount, but it appears music on hold selection is a rather large cherry on top. Studies show the importance of hold music and the ability to customize it.
Conference call services provider AT Conference unveiled a new portfolio of music on hold offerings today. Based on customer feedback, the team at AT Conference strives to improve the user experience. In this case, it means several new hold music options including: classical, rock, jazz, new age and country. The new hold music options also offer ways users can earn referral points.
AT Conference CEO, David Jannetti stated, “The new music on hold selections make for amore unique and personalized experience, while also giving customers yet another way to earn referral rewards.”
AT’s announcement sited a CNN survey illustrating that 60 percent of callers that do not hear hold music will hang up within 40 seconds. What makes this statistic a bit more formidable is that 30 percent of those that left the call; do not call back.
When choosing a conference call services provider, the customer experience is an integral piece to success. With over 100,000 users worldwide and offerings that include web conferencing, operator-assisted conference calls and reservationless conference calling, AT Conference is firmly positioned in the market. The new music on hold solutions show customers the details are important—and more importantly, what customers want, matters.
Jannetti echoed this sentiment, "We take all customer feedback and suggestions into consideration, and we're excited to introduce these new options to our users."
Edited by Stefania Viscusi