Thanks, in part to businesses’ desire for lower cost services and their interest to deploy new technology, Session Initiation Protocol (News - Alert) or SIP services are increasingly gaining ground. That is especially true in the toll-free industry, according to Cincinnati, Ohio-based communications provider PowerNet Global (News - Alert).

 

As companies continue to look for ways to economize, SIP technology offers many oragnizations the solution they need. And PowerNet Global’s recently deployed Advanced Toll-Free SIP service, which offers routing features to agents and businesses, gives companies yet another cost-saving option to further transform the toll-free industry.

 

The cost for geographical routing or time of day routing, for example, can be quite high, Matt Ziebro, vice president of enterprise sales at PowerNet Global Communications, told TMCnet in a recent podcast. Companies often have to pay each time they use the service, as well as the cost per minute.

 

But with the company’s Advanced Toll-Free SIP service, agents and businesses can receive super routing features “at a cost that would be similar to a plain vanilla, toll-free application,” Ziebro said.

 

The useful technology can help medium to large call centers drastically reduce their cost of service to their customers, he said.

 

“They can do some very cool and creative things using the technology,” Ziebro said, who added that it can give the customer “the quickest answer, the best answer” and ensure that customers don’t stay on the line too long and waste time.

 

This new service comes on the heels of the company’s new SIP Lines service.

 

To here the podcast in full, click here. For more about the PNG, visit the communications provider channel on TMCnet.