As more companies understand the benefits that Session Initiation Protocol (News - Alert), or SIP, services provide, adoption of the technology is on the rise. A recent report from Infonetics Research found that SIP trunking will likely become the second most commonly deployed service this year.

 

While widespread adoption of SIP services is still a ways off, businesses are looking more at the communication solution simply to save costs, according to a Cincinnati, Ohio-based communications provider. As signs of an economic recovery increase, companies still have cost savings solutions at the top of their list to keep their operations functional.

 

“Companies, I think, are looking to SIP to save money,” Matt Ziebro, vice president of enterprise sales at PowerNet Global Communications, told TMCnet in a recent podcast. “The traditional TDM solutions require an install of a dedicated TDM connection – some type of WAN connection to their other offices. SIP goes over the regular data connection... through the public Internet, or you can actually create private line connections between customers and ourselves.”

 

The ability to combine voice and data on one line and have it integrated gives companies more flexibility and lower costs, Ziebro said. What’s more, other features can be offered with SIP services than were traditionally only available under some more advance networks carriers offered.

 

PowerNet Global (News - Alert), for instance, offers companies cost savings with its recently launched SIP lines service. Rather than offering pre-packaged SIP features, PNG’s á la carte service lets businesses of all sizes enjoy feature-rich advancements at a fraction of the cost, officials said.

 

To hear the podcast in full, click here. For more about the PNG, or its new SIP Lines service, visit the communications provider channel on TMCnet.