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Colocation Company Partner to Broadcast Royal Wedding to North America
By Carrie Schmelkin, TMCnet Web Editor
Level 3 Communications (News - Alert), Inc., a significant provider of telecommunications services through Telehouse America and Europe facilities, is one of six national broadcasters in the U.S. and Canada selected to provide delivery of live, high-definition (HD) video feeds of the “Royal Wedding,” taking place on April 29, to North American viewers.
Using Level 3 Vyxx Services, Level 3 Communications will be join the likes of CNN and the Canadian Broadcasting Corporation to deliver coverage leading up to the nuptials and the actual ceremony itself. The wedding of Prince William to Catherine Middleton at Westminster Abbey in London is expected to be one of the most watched television events in history.
“Two of Level 3’s major European gateway facilities are located in London which, along with our transatlantic network routes, allows us to quickly and efficiently take feeds from the wedding and deliver them back to the states,” said Mark Taylor, vice president of Content and Media at Level 3, in a statement. “And because Level 3 maintains control of its network, our seasoned event teams on the ground in London and in the U.S. can tightly manage the event delivery process from end-to-end, freeing broadcasters to focus on covering the big event, instead of the technical process of delivering it overseas.”
A lot of preparation goes into televising such a highly anticipated event, according to company officials. Before the wedding, Level 3 – a leading international provider of fiber-based communications services – will team with broadcasters to set up remote connectivity and carry coverage related to the wedding from a number of locations in and around London, including Buckingham Palace and the wedding spot, Westminster Abbey.
On the day of the actual wedding, the broadcaster will take live HD feeds of the ceremony and, within seconds, send them through Level 3’s transatlantic network routes back to the U.S. and Canada to broadcasters’ headquarters. From there, broadcasters will send the video out to viewers.
This is not the first time that Level 3 has had to document such a popular event. For the past two decades, Level 3 has relied on its Vyvx broadcast services to shoot some of the biggest entertainment and sporting events over one of the world’s largest video networks.
In addition to documenting famous events, Level 3 offers a suite of services including broadcast, content delivery and IP solutions. Its extensive network footprint equips customers with end-to-end transmission capabilities to a number of major markets around the world.
Telehouse – a pioneer in data center and colocation facilities – recently sat down with TMCnet to discuss the need for more data centers with social media sites dominating the Internet.
As social media sites like Facebook and Twitter have garnered millions of followers and conversations across the Web are beginning to happen faster than before, the need to provide a place for larger amounts of data has increased. And the answer for how to manage the increased traffic is the data center.
“Technology is the driving force behind businesses all over the globe; they rely on speed and uptime when it comes to business continuity and 24/7 service,” Fred Cannone (News - Alert), director of sales and marketing for Telehouse, told TMCnet in a recent interview. “In the social media sphere we often take for granted the fact that data centers are a key component of what keeps these websites always available to you.”
Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.
Edited by Rich Steeves