This week, GoResponse travels down memory lane and relives ten years of being in business.
From its beginning as a telephone answering service provider, GoResponse has come a long way. Initially, its ability to work closely with clients was a salient factor that contributed to its success. The company worked to become an extension of its clients’ business development and customer service teams, which GoResponse says made it the company what it is today - a customer service specialist.
During its journey, GoResponse grew in a variety of respects. Its customer base and staff grew, and customer service expertise embraced different channels of communication, allowing clients to outsource their customer service completely.
“It seems absolutely incredible to me that ten years ago I started the business with just one temp and someone covering her lunch hour, and now we have over 130 staff handling inbound and outbound telephone, email, live chat and social media campaigns for hundreds of clients,” said Mark Kirby, managing director of GoResponse while discussing what he considered a “historic milestone.”
Kirby attributed the company’s success to its staff, which he considered to be “pivotal in building successful relationships with clients and in turn their customers.”
GoResponse does appear to place great value on its staff and customers, evident perhaps from the flexible working options and opportunities to move forward, it offers. In fact, in contrast to other contact centers, the company is stated to have a lower attrition rate.
And, such good work doesn’t go unrecognized. GoResponse showed its appreciation by celebrating the tenth anniversary in great party style for staff, clients and suppliers. Kirby himself was in the midst of all the fanfare.
Perhaps the best tribute came from one of GoResponse’s clients, who said, “What a wonderful way to celebrate a significant achievement. I’m sure they will do even better over the next ten years!”
Edited by Blaise McNamee