To help launch its in-app cloud platform for developers, Dublin-based cloud communications company Converser secured a $1.2 million round of funding from Loughshore Investments. The company, which was founded by Barry Nolan and Oisin Hurley in 2011, offers a customer relationship management (CRM) and cloud communications platform that is embedded in apps to make it easier to communicate with customers.
Converser’s in-app communication platform can be incorporated into iOS/Android (News - Alert) apps to provide two-way communication with users – real-time chat, marketing messages, polls, feedback, and click-to-call – supported by what’s being described as a “self-learning” CRM system, and analytics. Among the company’s customers are utilities, banks and insurance companies.
Converser’s intuitive editor is designed to help developers create rich communications for apps, which can be anything from updates to offers, polls, questions and contests. The platform also offers an analytics tool that automatically reports campaign performance and customer responses.
The company claims that its clients “typically” see an 800 percent increase in engagement over all other channels. One Converser customer, for example, recently generated $2 million through one targeted in-app campaign, Nolan said.
The startup appears to have some crossover with Dublin and San Francisco-based Swrve, which offers an in-app direct marketing platform for mobile games developers to send in-app marketing messages to users on a targeted and measurable basis.
This week, Converser also announced its participation in StackMob’s new, developer-ready mobile marketplace for API modules.
“Through the StackMob Marketplace, developers and enterprises can now easily install and integrate Converser into their mobile applications with a single click process, according to Nolan, who is CEO of Converser.
“With its truly developer-ready delivery model, the StackMob Marketplace raises the bar for mobile development platforms and definitely will set the standard for what developers expect from their infrastructure service providers,” Nolan wrote in a blog post. “We are very excited to be bringing Converser to the developer community and making the mobile apps more engaging and useful.”
Edited by Brooke Neuman