Pegasystems, a major player in business process management (BPM) solutions, has introduced Pega Cloud for CRM offering to meet the increased demands that today's organizations have for implementing their customer service initiatives on the cloud.
Officials with Pegasystems (News - Alert) said that with Pega Cloud for CRM, customer service organizations can take advantage of the company’s intent-driven multi-channel contact center solution in a hosted environment.
Company officials pointed out that unlike other solutions, there is no lock-in with Pega Cloud for CRM which offers organizations the ability to start on the cloud and easily move on-premise if they so choose.
Pega Cloud for CRM also provides clients with enterprise-level security, back-up, and support.
"With fierce competition for customers, organizations are increasingly looking to more rapidly deliver innovative customer service projects," said Steve Kraus, senior director of product marketing for CRM solutions at Pega, in a statement.
Kraus said that Pega Cloud for CRM provides exactly what the clients have been asking for. It enables organizations to deliver the best customer experience without coding or installing software.
He said that Pega Cloud for CRM powers initiatives to a new level of engagement, enabling organizations to interact with their customers over any channel throughout the customer lifecycle with personalized strategies for service, retention, cross-selling and up-selling, enabling them to deliver a more personalized and rewarding customer experience.
According to company officials, Pega Cloud for CRM is a truly unique customer service solution that combines deep customer service functionality, such as channel integrations, social media, analytics, case automation and a goal-driven guided user experience, without compromising the need to quickly adapt to changing customer demands and company goals.
Pega Cloud enables organizations to start small and grow with Pegasystems Build for Change technology in their customer service projects, eliminating deployment concerns that often stall traditional CRM deployments.
Pega Cloud for CRM, company officials said, empowers clients with the agility to move their solution from the cloud to an on-premise solution if they wish, without locking them into only running their applications on the cloud.
Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.Edited by Juliana Kenny