Enterprise cloud computing company Salesforce.com (News - Alert) recently launched what it says will be the "first in a series of new solutions to empower customer companies to transform for the mobile era." Called Service Cloud Mobile, this new software product aims to bring Salesforce's cloud and social tools to mobile devices.

"Salesforce.com is doubling down on mobile," said Alex Bard, SVP and GM of Service Cloud at Salesforce.com, in a statement. "The first in a series of innovations we'll deliver this year, Service Cloud Mobile is helping customer companies transform the way they deliver customer service for the mobile era."

Specifically, Service Cloud Mobile is made up of four new features designed for customer service representatives. The first is co-browsing, which enables agents to provide customers with guided assistance on mobile devices from any Web browser. This is ideal for walking a customer through complex forms or transactions. This feature is the direct result of Salesforce's acquisition of GoInstant in the latter half of 2012.

The second is Service Cloud Communities, which deliver a mobile-optimized next generation portal, enabling companies to offer a single destination for customer to find answers to questions through self service, peers or company experts. This allows customers to solve problems at their own pace even while on the go.

The third is Service Cloud Mobile chat, allowing customers to instantly chat with a live service agent to resolve issues. Again this works from any mobile device and operates similarly to SMS messaging.

Lastly, Service Cloud Touch allows agents to manage and resolve cases while on the go with the iPad and iPhone (News - Alert), as well as from any Amazon Kindle Fire or Android device. In other words, this enables agents to deliver customer service from anywhere.

Recently, Salesforce.com was declared the winner of the 2013 Leader in the Digital Age Award because of its "disruptive" product portfolio and its ability to embrace change.