Following the recent trend of cloud e-mail marketing developers dipping into the customer relationship management (CRM) market, j2 Global (News - Alert), creator of the Campaigner e-mail marketing solution, has launched its own CRM offering.

Appropriately named CampaignerCRM, the new solution is aimed at the small to medium-sized business market. Key features of the service include: lead tracking, social media integration, VIP Assistants who help support sales representatives, integrated e-mail marketing capabilities and sales process management and reporting on a daily, weekly or monthly basis.

"Our integrated suite of e-mail marketing and social CRM is a unique differentiator that simply helps small businesses identify more leads, communicate better with customers and close more sales," said Rick Faulk, GM of Cloud Services for Sales and Marketing for Campaigner. "CampaignerCRM is also an easy way for companies to leverage social selling to successfully reach and interact with their customers and prospects."

CampaignerCRM can help sales executives more effectively manage by way of easy-to-use visual dashboards and reports. These reports provide actionable insight into every stage of the sales cycle, offering a more complete view. Furthermore, as stated above, reports can be e-mailed on a daily, weekly or monthly basis to help managers and sales teams stay better inform about significant trends and opportunities.

The service is available by way of a Web-based subscription model, which starts at under $30 per user, per month.

In other news, j2 Global was recently ranked among the top technology innovators in the 2012 InformationWeek 500. This year's list was revealed at a gala awards ceremony at the InformationWeek 500 Conference.

"It's an honor to once again be among this prestigious list of technology leaders," said j2 Global CEO Hemi Zucker. "This award is a result of the continued dedication and commitment to excellence demonstrated by our hard working employees worldwide. And, it reflects the fact that our employees remain committed to bringing the best, most reliable cloud service solutions to customers worldwide."

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