Customer relationship management (CRM) is one of the strongest and most efficient approaches in maintain and creating relationships with customers. Most organizations have dedicated world class tools for maintaining CRM systems into their workplace. Triskel Consulting, a provider of consulting services to companies who are building contact centers and guidance on the process of re-engineering of ailing contact centers, is using Soffront Software Inc.’s CRM solution to enhance the sales and customer service offerings of its clients.

Soffront CRM drives sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag- and drop customization and the elimination of add-ons. Its integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service and project management.

“My client was initially looking for a CRM system to address the issue they were having with email logging and follow-up,” explained Debby Webster, owner and consultant at Triskel. “As product resellers, it was essential that they obtained a CRM that could send automated customer satisfaction survey emails upon closure of tickets in order to maintain the company’s high standards of excellence in customer service.”

According to Webster, it was crucial that they have one integrated system for both the contact center and sales department for their retail outlets. “Our biggest requirement was that the CRM system we chose had both contact center and sales functions, of which Soffront has both,” Webster said. 

Soffront’s CRM is completely Web-based and operates from your browser. It is customizable and allows customers to have control right from the initial deployment throughout changing business needs. The software provides sales automation features, offering less navigation, Outlook and MS Office integration, calendar and activity management, quote and proposal management and Soffront analytics for sales. Triskel evaluated many CRM products with regard to the support and sales application, and felt that Soffront had the best offering.

“Soffront’s speed and ease of implementation, combined with their integrated suite of products and highly competitive pricing led us to choose them over other CRM systems such as Zoho, Salesforce.com (News - Alert), and Maximizer,” continued Webster. “We also found Soffront very simple to use.”

Webster explained that in addition to the e-mail automation function, the company looks forward to using Soffront’s integrated suite of products to log, track, identify root cause and analyze trends of customer interactions.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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