Soffront CRM is improving efficiency and providing a more comprehensive view of the customer for Imagetek, a national leader in the enterprise content management (ECM) and business process automation industry.

Soffront Software, a specialist in providing mid-market CRM software, notes that Imagetek was searching for a CRM solution to improve efficiency and provide companywide access to all aspects of their business.

After evaluating established CRM vendors such as Goldmine, Imagetek decided on Soffront Software, purchased all of the Soffront modules and began a phased roll out.

Kyle Foster, director of Research and Development at Imagetek noted that it selected Soffront Software because of the product’s range and flexibility. Imagetek did come across few products that addressed it requirements but found Soffront to be the most powerful.

Soffront has increased Imagetek’s capabilities and appreciates the scalable product that can be customized to do anything they require.

"Hardware uses it to better track assets for service requirements, sales can more effectively understand the client's contracted professional and technical services, and marketing can better track leads. Additionally, everything is available on the customer portal for our customers to log in and see any outstanding issues and resolutions," said Foster.

"I can conservatively estimate we have improved efficiency by at least twenty percent. As we continue to deploy the product, we expect to ultimately achieve a seventy-five percent increase in efficiency."

Soffront Software was in news earlier this year for signing a partnership with CBM Services that selected Soffront’s integrated CRM system to implement across all of its departments.