As more and more mid-market CRM software vendors enter the cloud, Soffront has introduced a product to stunt the competition. Soffront recently launched the Soffront CRM 9.2. This latest cloud CRM version added new features to improve software mobility and focus on the cloud's relevance in effectively managing customers.

As captured in this piece on The Info Boom, Soffront has been at the forefront of the CRM software industry for the past 20 years. The CRM vendor was actually one of the first to offer services in the cloud. Now, Soffront CRM 9.2 gives customers the ability to navigate more freely throughout the cloud CRM. 

This simple task has been overlooked for years in CRM software solutions. Other features include a unified search on every page, Good Mail and Calendar integration, new priority rules and better administrative features.

These features are just the tip of the iceberg as Soffront is taking its current CRM software to a whole new level. Soffront addresses the increasing demand for mobility with its latest product. The vendor took its already successful cloud CRM product and revamped its interface design and guarantees ease-of-use for those using Webkit/HTML-5 browsers. 

While Soffront's cloud CRM is obviously Web-based, these added features provide a better advantage for mobile devices.With the anticipated 35 percent increase in global mobile workforce, Soffront's cloud CRM is poised to remain at the top. Since customers want the ability to access customer data on every device, including mobile, Soffront looks to expand on this concept. 

There are ways to move into cloud CRM without risking security or integration. And, while Soffront CRM 9.2 isn't the only one of its kind, the company is specifically targeting mid-market customers and the cloud CRM approach. This is a win-win situation. At the same time, other vendors like IBM (News - Alert) are also moving forward with cloud CRM and upping their service offerings.

 The opportunity exists for IT managers of mid-market companies to fully integrate a successful system. The larger companies can offer up some of the most complete suite options. The challenge, however, is the involvement it would take to make such a solution work, which could be too much for a small IT department. Mid-market providers, like Soffront, can easily adjust services like cloud CRM to meet the needs of specific clients, no matter their size. The unique relationship that can exist between two smaller companies can also make a huge impact on the success of the solution. 

At the end of the day, many mid-market companies might benefit more from a smaller provider with the experience of the big guys. Soffront's CRM 9.2 is a perfect example of how experience in cloud CRM can provide more specialization and experience for the product.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny