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Cloud CRM Boosts Growth for Security Company

Cloud CRM Featured Article Archive

May 03, 2011

Cloud CRM Boosts Growth for Security Company

By Juliana Kenny, TMCnet Managing Editor

Soffront, a leading provider of cloud customer relationship management solutions, has boosted the rapid growth of the American Security Programs through its innovative cloud CRM strategies and software.


Using Soffront CRM, American Security Programs has experienced significant growth by more closely corresponding with sales leads and large accounts. Evan Rosenfield, director of marketing at American Security Programs, stated, “We selected Soffront because the product is easy to customize and easy to use. After looking at all of the other products, we determined that Soffront represented the best ROI.”

The appeal of Soffront’s software was partially its ease-of-use and customization tools, those two features being prominent ones and rather ideal for customers looking for a simple yet effective CRM solution.

Rosenfield continued, “The ability for our sales team to manage a seemingly infinite number of records is a huge advantage. Even now, we still have not reached the limit of our newfound capacity. Our business potential has multiplied dramatically due to Soffront.”

Soffront has been a leading and reliable provider of cloud CRM solutions for over 18 years, and American Security Programs has taken full advantage of all of Soffront’s software features in its Quality Assurance system to provide security inspectors with an interface that incorporates real-time data.

Rosenfeld added, “It’s amazing to witness how the system reduces week-long processes and complex report compilations to just a couple of clicks.”




Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Jennifer Russell

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