As a provider of customer relationship management (CRM) software in the cloud, Soffront Software Inc. recently unveiled its V.9.1 solution for increased ease-of-use. Having celebrated its 18 year anniversary in the CRM software business this March, Soffront devoted its extensively experienced developers to creating an operationally simpler cloud-based solution without forgoing its robust features.

Soffront supplies small to medium-sized businesses with CRM solutions, and has developed a fully integrated program which incorporates easy-to-brand customizable features without necessitating multiple add-on programs. Manu Das, CEO, Soffront, stated, "Soffront has a totally different approach to supporting the salesperson. We built a cloud based product designed to mimic the sales process with a CRM solution that's much simpler to navigate as a salesperson moves through the application to record and update activities with prospects and customers.”

Customizability is key for many small and medium-sized businesses, and Soffront’s latest cloud-based CRM software provides just that while offering its single communications screen feature for easy navigation. Das continued, “Users simply don't have to take 20 steps anymore to record a single contact and by simplifying the workflow the customer support team will find the system simple and easy to access. The products from competitors are often too cumbersome for salespeople to use, one of the key reasons a company's CRM implementations will fail."

Soffront’s front office solution allows users to achieve full functionality without requiring multiple add-on packages. With one monthly per seat license fee, users get marketing, customer service, helpdesk, operations, and sales management features. Soffront’s acclaimed customizable features include drag-and-drop tools which allow for less experienced users to manage the interface.

“We didn't have to bend our processes to fit the software. Soffront CRM is extremely flexible, allowing us to easily customize it to fit our needs,” stated Brent Taylor of StoneEagle Group, a leading designer and provider of secure software applications for insurance and finance organizations. “We started out using Soffront CRM in our customer service division, but have since expanded its use to include four separate divisions."

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny