Click to Call

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Click to Call Technology Turns Clickers Into Callers

November 08, 2007


By Stefania Viscusi, TMCnet Assistant Editor

In today's dynamic business marketplace, the need to grab attention of customers is more crucial than ever before.
Customers needs today have changed greatly, and it is no longer common for people to browse through a Yellow Pages book in search of businesses or services.
Instead, people are on the Web and their searching online, on a company's website for information.
To grab hold of these leads, businesses must offer a simple way for callers to reach them.
By including click to call technology, businesses can grab hold of online consumers as they move through Website pages shopping around and looking for information.
With click to call on their website, businesses increase the chances of customers calling them for more information or to make a purchase. This is key in capturing customers in today's fast paced competitive online marketplace.
Click to call gives potential customers the help they need right away and connects them with the business with only a click.
This approach is much more favored than the written communications online contact was once limited to, and helps to strengthen customer experiences.
Available on both traditional and low cost VOIP telephones, click to call offers companies a chance to convert casual web surfers into live phone calls, and ensure that a sales opportunity is never missed.
With advanced click to call technology like Ifbyphone's (News - Alert) Click to XYZ offering, not only are businesses empowered with the ability to turn clickers into callers but also to allow clickers to reach automated surveys, a virtual auto attendant, an interactive company directory and more.
By placing Ifbyphone's Click to XyZ on a web page, email, blog or a banner, customers need only enter their phone number and are immediately connected to the business without the need for special software or equipment.
Also, to further the success of click to call, Ifbyphone offers businesses a family of Click to Call services that include more intelligent capabilities like routing and multiple user interface options and that make it easy to implement and track results of a click to call strategy.
For more on Click to Call be sure to check out Ifbyphone's Click to Call channel on TMCnet.
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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