TelStar Hosted (News - Alert) Services, a provider of hosted call center solutions including predictive dialing and automated messaging, announced a case study on qualified lead generation, prepared in association with TMCnet, an integrated media company.

The company also announced that CEO James P. Dunn will present a free Webinar on Call Center Performance and Leveraging the Cloud, on Tuesday November 8, 2011 at 2:00 PM EST/ 11:00 AM PST.

The case study discusses how to develop a survey program to generate qualified sales leads. The article reviews five steps to a successful survey campaign.

The five steps suggested by the company are: Pick a target audience and overall objectives, develop survey questions to meet the target audience and objectives, deploy the survey to a prequalified audience, gather results, qualify, score and reach out to sales leads.

The measurement data is then used to refine the survey and lead generation criteria.

"it is important to have a targeted leads database like the one TMCnet offers for call center services, and a survey that will appeal to your audience and also deliver highly qualified leads,” says Meghan Harris, SVP and CMO and manager of the lead generation survey process”

“Once the survey has generated qualified warm sales leads, you need to assign these immediately, qualify them and either carry them through the sales process or identify where the lead is in the buying process and flag them for future follow up if necessary,” Harris added.

Harris added that for future endeavors, they will "narrow the questions in the survey to more accurately uncover companies with high purchase intent."

The Webinar, developed in association with TMC's (News - Alert) Customer Interaction Solutions magazine and Vocalcom, a supplier of contact center technology, will  provide call center managers with a methodology for conducting objective, pragmatic analyses of the operating and financial state of call center solutions.

Additionally the Webinar will provide an overview of how cloud-based call center services can help call center managers improve the efficiency and effectiveness.

The Whitepaper is available at TMCnet.com or on TelStarHosted.com.

TelStar Hosted Services is the exclusive hosted provider of Vocalcom call center technology. Back in August TelStar Hosted announced it is offering a low introductory price on its new Vocalcom product, 1/3 off each of the first 3 months of service, the equivalent of one FREE month, plus free softphones.