[June 15, 2017]

Snell Advanced Media Chooses QAD Automation Solutions to Improve Accuracy and Control over Production

QAD Inc. (Nasdaq:QADA) (Nasdaq:QADB), a leading provider of enterprise business software and services for global manufacturing companies, announced today that Snell Advanced Media (SAM) will deploy QAD Automation Solutions at its Newbury, United Kingdom headquarters.

SAM manufactures smart, agile media technology used in Live Production, Production, Editing & Finishing, Playout & Delivery and Infrastructure & Image Processing, all running under enterprise-wide management and workflow automation. SAM employs more than 550 people worldwide.

SAM is implementing the QAD Enterprise Applications ERP solution and during the implementation, saw how QAD Automation Solutions could help to reduce reoccurring transaction-related errors and also the operator time taken to process those transactions, both of which were costing the company money.

QAD Automation Solutions provides shop floor data collection and label printing services directly integrated with ERP, helping manufacturers align their material logistics processes. QAD Automation Solutions will integrate seamlessly with the company's QAD ERP solution. It will enable SAM to improve accuracy and control over production, increase visibility from the shop floor to the management level and streamline crucial business processes.

"QAD Automation Solutions will save us money by reducing the number of material-handling errors," said Simon Gatt, director of operations. "Our business involves a lot of moving parts, and everything needs to be coordinated so that we can meet our customers' expectations. Linking up our ERP with our shop floor will get us the visibility we need to keep everything running smoothly and efficiently."

QAD Automation Solutions will provide SAM with a number of specific benefits, including:

• Improved accuracy, efficiency and control over production
• A reduction in costly parts-related errors
• Increased efficiency for operators processing transactions
• Management will now have real-time access to data
• The automation of business processes reduces process steps and saves time
• Out-of-the-box integration with its existing QAD ERP solution

"QAD Automation Solutions is a newer QAD solution, but we've seen it have great inital success at a number of companies that are similar to SAM," said J.C. Walravens, senior vice president of QAD EMEA (Europe, Middle East and Africa). "They are a rapidly growing company that manufactures a wide range of complex products. That's a perfect place for QAD Automation Solutions to provide value."

About SAM

SAM has the vision to deliver business-transforming solutions across the media production ecosystem. Our future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era. We understand that it's not only about the future - to get there, today's needs are also paramount; our smart, agile technology maximizes efficiency and productivity in today's rapidly changing media landscape.

About QAD - The Effective Enterprise

QAD Inc. (Nasdaq:QADA) (Nasdaq:QADB) is a leading provider of enterprise software and services designed for global manufacturing companies. For more than 35 years, QAD has provided global manufacturing companies with QAD Enterprise Applications, an enterprise resource planning (ERP) system that supports operational requirements, including financials, manufacturing, demand and supply chain planning, customer management, business intelligence and business process management. QAD Enterprise Applications is offered in flexible deployment models in the cloud, on-premise or in a blended environment. With QAD, customers and partners in the automotive, consumer products, food and beverage, high technology, industrial products and life sciences industries can better align daily operations with their strategic goals to meet their vision of becoming more Effective Enterprises.

For more information about QAD, call +1 805-566-6000, visit www.qad.com.

"QAD" is a registered trademark of QAD Inc. All other products or company names herein may be trademarks of their respective owners.

Note to Investors: This press release contains certain forward-looking statements made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding projections of revenue, income and loss, capital expenditures, plans and objectives of management regarding the Company's business, future economic performance or any of the assumptions underlying or relating to any of the foregoing. Forward-looking statements are based on the company's current expectations. Words such as "expects," "believes," "anticipates," "could," "will likely result," "estimates," "intends," "may," "projects," "should," "would," "might," "plan" and variations of these words and similar expressions are intended to identify these forward-looking statements. A number of risks and uncertainties could cause actual results to differ materially from those in the forward-looking statements. These risks include, but are not limited to: risks associated with our cloud service offerings, such as defects and disruptions in our services, our ability to properly manage our cloud service offerings, our reliance on third-party hosting and other service providers, and our exposure to liability and loss from security breaches; demand for the company's products, including cloud service, licenses, services and maintenance; pressure to make concessions on our pricing and changes in our pricing models; protection of our intellectual property; dependence on third-party suppliers and other third-party relationships, such as sales, services and marketing channels; changes in our revenue, earnings, operating expenses and margins; the reliability of our financial forecasts and estimates of the costs and benefits of transactions; the ability to leverage changes in technology; defects in our software products and services; third-party opinions about the company; competition in our industry; the ability to recruit and retain key personnel; delays in sales; timely and effective integration of newly acquired businesses; economic conditions in our vertical markets and worldwide; exchange rate fluctuations; and the global political environment. For a more detailed description of the risk factors associated with the company and factors that may affect our forward-looking statements, please refer to the company's latest Annual Report on Form 10-K and, in particular, the section entitled "Risk Factors" therein, and in other periodic reports the company files with the Securities and Exchange Commission thereafter. Management does not undertake to update these forward-looking statements except as required by law.

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