Call Center Scheduling Feature Article
April 03, 2012
Call Center Generates Revenue with Call Advertising Technology
By Anamika Singh, TMCnet Contributor
DigitalMojo, a marketing services company, and RingRevenue, the provider of in call-based performance marketing solutions are joining together to deliver more calls, more customers, and more revenue for DigitalMojo and their clients.
This will help DigitalMojo generate additional revenue from its existing business practices and increase call volume. With call-performance marketing technology licensed from RingRevenue and by enlisting RingRevenue's media consulting services, DigitalMojo can convert more calls into sales.
DigitalMojo CEO Martin Smith said, “This isn't about reinventing the wheel and chasing undefined potential, it's about pairing the most dynamic call tracking technology available with truly visionary consulting services to increase the efficiency of our current business model and capitalize on real opportunities for additional revenue. RingRevenue offers a total solution that not only identifies the opportunities but also provides us with the platform and expertise necessary to act on them."
With RingRevenue technology, DigitalMojo is testing new marketing tactics that are increasing call volume and optimizing their existing call traffic. RingRevenue's RingPools solution is also helping to streamline DigitalMojo's paid search traffic by analyzing keyword performance and improving return on investment (ROI) for keyword buys.
As a result of the partnership, DigitalMojo could realize more than $500,000 in high-margin revenue and doubled their call traffic.
"With our call-based marketing platform and media consulting services, RingRevenue is completely committed to bringing more revenue to our partners," said Jason Spievak, Chief Executive Officer for RingRevenue. "It is exciting to see DigitalMojo developing new revenue streams, optimizing their marketing tactics and investing in their future success in large part due to the combination of our technology and our team."
DigitalMojo is essentially a performance marketing company. It works online generating leads and maintaining websites that ensure a seamless sales process for its partners’ customers. The company drives sales calls to its proprietary Contact Centers which is employed with trained sales agents.
Call performance marketing is more than just call tracking. For businesses who value phone calls or transact a significant percentage of their business through a call center, knowing which media and marketing efforts are driving calls is a fundamental requirement.
Call performance marketing delivers the power of performance through every marketing channel you have with a complete solution that includes: Pay-Per-Call; Call Tracking; Click-to-Call; Call Analytics (News - Alert); and Search Keyword Call Services. Call performance marketing is all about driving more revenue to your business through high-quality calls.
Edited by Amanda Ciccatelli