Call Center On Demand Featured Article

Identity Studios Rebrands, Becoming IDS Technology Marketing

By Anuradha Shukla
TMCnet Contributor

Identity Studios will now specialize in sales and marketing services exclusively for the high-tech industry. Headquartered in Scottsdale, Arizona, this sales-driven marketing agency announced that is has changed its name to IDS Technology Marketing to highlight its evolution toward technology. The company continues to offer an in-house call center to handle client marketing campaigns.

The company is now focused on meeting the end-to-end marketing needs of business-to-business (B2B) technology companies. This announcement follows a continuous growth period for IDS Technology Marketing that reports its year-over-year revenue tripled over the past four years. This growth resulted in more than 28 new jobs for the local economy.

Differentiating itself from the traditional marketing firms, IDS Technology Marketing says that it offers complete, tightly-integrated marketing and lead generation solutions that are focused on driving sales and bottom-line results for companies in the high-tech industry.

IDS Technology Marketing will offer several services including marketing and sales alignment; branding and messaging; lead generation and nurturing campaigns; sales enablement; web, social media, mobile, and interactive development; marketing management; direct mail and advertising; B2B telemarketing and appointment setting; event marketing; and marketing automation. The company’s in-house call center will continue to identify and nurture qualified leads and set face-to-face appointments with end-users.

Its marketing team has extensive knowledge across the IT industry and wealth of experience in distribution and with value-added resellers.

IDS Technology Marketing claims it can help technology companies ranging from startups to Fortune 100 enterprises develop and execute integrated marketing and sales strategies that drive strong return on investment (ROI) results.

“Having been on the client side for many years, I've witnessed countless agencies that just couldn't keep up with the unique pace and competitiveness of high-tech,” said Scott Salkin, CEO and founder of IDS Technology Marketing. “At IDS Technology Marketing, we've used our core beliefs to build an experienced team that truly understands B2B technology sales and marketing environments, allowing us to deliver better results faster.”

IDS Technology Marketing seems to focus at the right area as recently research conducted by UK based email service provider, Emailcenter, indicated that 7 out of 10 consumers wish to stop receiving emails from a company because the messages contain no relevant information.