Newport Beach, Calif.-based Cake Marketing, the SaaS (News - Alert) division of Accelerize New Media, Inc., has teamed with Rex Direct Net, a lead generation and call center focused marketing agency.

Cake Marketing has agreed to deliver tracking and analytics services to Rex Direct Net, which will expand its network operations. Rex Direct Net concentrates on promoting verticals ranging from legal, healthcare, insurance, online education and home improvement. The Cake Marketing platform traces all “conversions from each revenue channel in real-time, displayed in a unified dashboard thus saving time and increasing efficiency for advertisers, publishers and the internal operations team.”

A study by eMarketer (News - Alert), found that by 2015 advertisers expect to spend roughly $132.1 billion a year on online advertising. With online advertising spending rising, there is a trend to spread online advertising dollars across multiple channels to reach more customers and attract additional revenue. Cake Marketing provides its clients with third-party integration to generate a greater return on investment for software clients. The company also offers marketers the chance to launch pay-per-call and mobile marketing revenue streams.

"When laying the blueprint for our technology platform, we strategically built the foundation for a scalable solution that can be molded to fit unique and innovative online marketing business models," said Jeff McCollum, President of Cake Marketing, in a company statement. Cake Marketing’s scalable SaaS (Software-as-a-Service) platform will complement Rex Direct Solutions’ affiliate marketing, pay-per-call, lead generation, call center and mobile marketing services.

"The partnership with Cake Marketing has opened up a multitude of revenue generating opportunities for Rex Direct Net by integrating our call center, pay-per-call and mobile marketing channels. Cake Marketing's single dashboard simplifies set up and reporting for partners and clients alike. I could not imagine running my company successfully without a reliable hosted software solution. It is essential to our business," said Jennine Rexon, president of Rex Direct Net, in the statement.

The Cake Marketing Software-as-a-Service affiliate tracking and lead distribution platform provides the foundation for performance based marketers, agencies, and advertisers to successfully track and manage their online network operations. In addition, Cake Marketing's robust API allows for seamless integrations with a multitude of third party services for companies expanding their marketing initiatives.