A few weeks ago, TMCnet reported
that Spectrum Corporation was going to be in attendance at the International Alliance of Avaya (News
) Users (InAAU) conference. Upon his return from the conference, Dan Boehm, Vice President Sales and Marketing, Spectrum spoke with TMCnet
about the conference, goals achieved there and Avaya.
One of the main purposes for attending the show, Boehm said, was to speak with existing customers and show then along with other potential customers new products and features. Spectrum (News
) showcased their flagship products NeXorce
and VectraView and also talked about updates for the newly released Avaya Agent States collector and updates for the latest releases of NeXorce
Creating leads was also a beneficial
aspect of attending the show. Boehm said that company officials met with existing customers catching up on new events. The company was also able to generate some leads from those contacts that the company may or may not have received had they not been at the event,” Boehm said. “We also generated leads from new customers that we definitely would not have received had we not been at the event.”
employees who attended the show also learned much from going to the Avaya booth. “It is always helpful to see Avaya because it is the best way to see what they are focusing on,” he said. “It is also a chance to learn more about specific products that we interface with and how we can better our interface with one of their solutions.”
Attending shows likes this one is important for Spectrum
, according to Boehm, because it “gives us an idea of the direction others are going and possibly the direction the industry is going.” For example, Boehm said that there is strong evidence that customers are looking for and the industry is using more Web based tools.
Although attendance was lower then in the past, Boehm said “the interest in our solutions from those that were in attendance was very high. They quickly understood the benefit of utilizing our type of solution in their call center.”
“The people that we spoke to had a tremendous amount of knowledge about their call center, their systems and their goals. In the past this was not always the case,” he said. “Many times we would speak with people that had no idea what their call center was doing, nothing about their systems in place or what goals they may have for their call center.”
Overall, the International Alliance of Avaya Users conference was a huge success for Spectrum giving the company an advantage for maintaining a connection with current clients, forming a relationship with potential clients and showing everyone at the conference their new innovative products in addition to informing those who were interested about updates.
Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.
Edited by Jessica Kostek