Call Center Certification Featured Article Archive
Legal insurance company ARAG has announced that its call center has been recertified as a Center of Excellence by BenchmarkPortal and The Center for Customer-Driven Quality founded at Purdue University (News - Alert). This is the fifth time ARAG has earned the certification, the company said.
BenchmarkPortal designates a call center a Certified Center of Excellence after an intensive audit that verifies and quantifies 22 key performance indicators. Those numbers are then compared with data from other peer organizations to provide a true benchmark for the organization. Few companies have earned the honor five years in a row, as ARAG has.
“This award acknowledges ARAG's commitment to providing superior products and service to our customers," said David Murray, President and Chief Executive Officer of ARAG. "Our mission is to protect our members' families, finances and futures. The most basic step in achieving that goal is to provide excellent customer service, and I am extremely proud of the ARAG Customer Care team for executing against that mission daily.”
ARAG is a global provider of legal insurance. The company has an international premium base of almost $2 billion and it protects 15.5 million individuals and their families – worldwide. ARAG offers comprehensive legal plans that provide a smart and trusted path for resolving legal issues.
Only about 10 percent of service centers that begin the Center of Excellence certification process. For more information about Benchmark Portal and the Center of Excellence process, visit http://www.benchmarkportal.com/.
Tracey Schelmetic is a contributing editor for TMCnet. To read more of Tracey's articles, please visit her columnist page.
Edited by Chris DiMarco
Call Center Certification
As the customer service call center has become the most vital interface between a company and its customers, it has become critical that the call handling process be conducted both effectively and efficiently. With over 15 years of call center certification, call center training, and call center consulting BenchmarkPortal has become the leading authority in the industry. Many companies now want a "third party" opinion regarding how well their call center is functioning in its strategic role of getting, keeping, and growing customers. This business need to rate the performance of a company's mission critical call center has lead to BenchmarkPortal's call center certification and path to a Certified Center of Excellence. For more information on call center certification, call center training, and call center consulting please contact us.

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