Call Accounting Featured Article

Call Accounting: The Basics of a Powerful Service

  By Steve Anderson, Contributing Writer

Businesses run on phone communications, and that makes keeping track of these operations vital to getting the most cost effective profile possible. A whole field of tools has been brought forward, under the banner of call accounting, and it's delivering a lot of value for its users. Recently, PBXDom offered up a report about how these tools are being used, and what users should know about these.

Call accounting provides information about several key portions of phone communications in a business. With this information in hand, businesses are better able to understand what's going on in current operations, and make adjustments accordingly.  With such systems in place, businesses can not only see at a glance what's going on in the company's telecommunications operations, but also reduce some of the expenses related to that activity. By understanding and adjusting, it becomes possible to improve overall productivity, or address holes in security operations.

In perhaps the greatest stroke of all, having communications systems operating to the fullest opens up clear pathways for customers to reach a business. That means not only better marketing and advertising, but also better return on investment and better profitability.

Thus, users of call accounting get access to a single solution that provides the two best conditions for a business to operate in: reduced expenses and at least the chance of improved revenue. One or the other, in isolation, means better profitability. Both at once represents the best possible chance of generating greater profitability. While the notion that buying what amounts to a piece of software could generate better profits may sound too good to be true—would you buy software called “Profitability in a Box (News - Alert)”?—the elements involved here represent an excellent chance to do just that.

Naturally, it doesn't come in isolation; users have to act on the conclusions reached from all that analysis, and even then, reduced expenses will only help so far in a generally declining market. Yet the chances of improving profit with call accounting tools are much better than the chances without, because call accounting is a great way to reduce expenses, and a way to potentially bolster revenue in the bargain.